TAG Achieves 97% Open Enrollment Participation in 2 Weeks with Airbo
Highlights
- 97% of TAG's Team Members selected or waived benefits within the first two weeks of Open Enrollment
- Increased benefits understanding and participation among part-time and non-English speaking Team Members
- Went from having “no communication plan at all” to a centralized communication hub that sends targeted content
It's really our communication hub now that we have the ability to be agile and multi-faceted – with engaging and digestible information, with the ability to support call-to-action.
About
About TAG
TAG has been breaking down barriers to dental and healthcare services for over 25 years. With 20,000+ Team Members across 6 business units, including Aspen Dental, Clear Choice, and Lovet (formerly known as AZPetVet), TAG is committed to making comprehensive healthcare accessible to all.
CHALLENGES
Communicating Across Diverse Populations
When Stephanie Brazil first joined the team as Sr. Benefits Manager, TAG struggled to communicate benefits information across its diverse and geographically dispersed workforce.
She highlighted the initial obstacles upon her arrival: "When I came on board, there was no communication plan at all". This absence of a structured approach made it difficult to engage Team Members effectively during critical periods, such as Open Enrollment. The traditional methods they did have failed to address the varied needs of the workforce, which included part-time and non-English speaking Team Members.
We had to make some last minute pivots [before Open Enrollment]. When it came to the direction that we thought we were going on medical, we overhauled every single vendor. So I knew I needed Airbo to help move the needle.
Solution
Targeted Benefits Education with Airbo
TAG implemented Airbo to redesign and simplify benefits communication. The platform's ability to deliver engaging "quick hits" through gamified content made it an excellent tool for capturing Team Members' attention on their mobile devices.
Airbo served as a central communication hub, enabling TAG to send targeted content tailored to their various populations and direct Team Members to their enrollment and vendor websites. The easy-to-understand content also helped drive healthcare consumerism and empowered Team Members to make educated decisions when selecting their benefits during Open Enrollment.
RESULTS
Exceptional Open Enrollment Participation
With Airbo, 97% of TAG's Team Members selected or waived benefits within the first two weeks of Open Enrollment, demonstrating the platform's capacity to quickly and effectively engage employees.
While their Virtual Benefits Fair was live, TAG used the reporting feature to track which Tiles – i.e. pieces of content – were performing well and make data-driven adjustments, ensuring that benefits information was resonating with their different groups.
Additionally, the ability to translate content into multiple languages helped to effectively reach their multilingual workforce. From a reporting standpoint, being able to get insights on the number of languages Team Members were translating content into “was huge”.
My favorite feature is seeing how the Tiles are doing, and the way that you can quickly get that feedback. Being able to visually digest the data to make those quick decisions is great.
WHAT’S NEXT
Feedback-Driven Improvement
Looking ahead, TAG plans to continue leveraging Airbo's capabilities to refine their benefits communication strategies. With a passion for healthcare consumerism, Stephanie Brazil uses the platform on a monthly basis to send ongoing education that improves financial literacy and benefits understanding for full-time and part-time Team Members alike.
Using the Q&A and survey functionalities, she collects and analyzes feedback to direct the content of subsequent campaigns. This feedback loop helps TAG to continually improve their benefits offerings and ensure that new content meets the actual interests and needs of their Team Members.
The other way I’m going to continue the adoption and utilization of Airbo is by coming up with an even larger ecosystem, where I’m able to show the feedback loop of the data that’s given to us and how that’s being turned into action.
