Berkshire Residential Investments Improves Benefits Understanding for 100% of New Hires Who Use Airbo

HIGHLIGHTS

• 100% of new hire participants agree that Airbo improved their understanding of benefits
• Auto-translation feature “helps tremendously” in educating Berkshire’s Spanish-speaking population during New Hire Onboarding and Open Enrollment
• Using Airbo ensured a smooth transition of 150 new employees following an acquisition, receiving "absolute rave reviews"

“Airbo is a fun, engaging first touch point for employees coming through the door. We're able to showcase what we offer in a nice way… because we've got these neat benefits, and we want people to know about them and take full advantage of them.”

- Sharon Cora, Benefits Manager at Berkshire Residential Investments

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‍ABOUT

About Berkshire Residential Investments

Berkshire Residential Investments is a people-focused investment management company with over 56 years of experience in U.S. residential real estate, managing approximately $27 billion in real estate assets. 

CHALLENGES

Engaging New Hires with Benefits Information

Before Airbo, educating new hires about benefits at Berkshire was a challenge. Traditional methods, such as distributing two-sided paper summaries, did little to capture or retain the attention of new employees. It also failed to address the needs of a considerable Spanish-speaking workforce, and didn’t provide the data Berkshire needed to improve benefits engagement.

SOLUTION

Interactive and Inclusive Onboarding with Airbo

Airbo was introduced to revitalize the new hire benefits education process. The benefits engagement platform allowed for fun, interactive learning, and the auto-translate function catered to the needs of Berkshire’s multilingual workforce. In addition to improving the onboarding experience for employees, the platform also empowered Berkshire’s benefits team with valuable data on benefits awareness and understanding.

“Benefits can be boring... but [Airbo] makes it fun and engaging.” - Sharon Cora, Benefits Manager at Berkshire Residential Investments

RESULTS

Improved Understanding and Engagement

Since implementing Airbo’s new hire onboarding campaign, 100% of participants have reported that their understanding of benefits has improved. The introduction of auto-translation has also made the onboarding experience more inclusive, particularly for the Spanish-speaking employees. Following a recent acquisition, Airbo played a crucial role in ensuring the smooth transition of 150 new employees who joined the company overnight, receiving "absolute rave reviews.” Finally, insights from Airbo’s feedback functionality, such as a lack of awareness about specific benefits, have helped refine their communication strategy to better meet employee needs.

“Airbo gives us such invaluable data to be able to come back and make our programs better. You can't get that from a piece of paper or an electronic guide. This is data that we can use.” - Sharon Cora, Benefits Manager at Berkshire Residential Investments

WHAT’S NEXT?

Focus on Benefits Engagement

Looking forward, Berkshire plans to use Airbo’s capabilities to hone in on specific topics that need more awareness, like access to pet insurance. They are also launching a monthly wellness campaign, which will provide ongoing education about wellness programs and promote benefits engagement. 

“I think the Airbo product is phenomenal. I think it's a great tool and resource for us, and I look forward to the future and how we can continue to evolve and work with Airbo.” - Sharon Cora, Benefits Manager at Berkshire Residential Investments

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