Berkshire Improves Benefits Understanding for 100% of New Hires Who Use Airbo
Highlights
- 100% of new hire participants agree that Airbo improved their understanding of benefits
- Auto-translation on feature “helps tremendously” in educating Berkshire’s Spanish-speaking population during New Hire Onboarding and Open Enrollment
- Using Airbo ensured a smooth transition of 150 new employees
Airbo is a fun, engaging first touch point for employees coming through the door. We're able to showcase what we offer in a nice way… because we've got these neat benefits, and we want people to know about them and take full advantage of them.
About
About Berkshire Residential Investments
Berkshire Residential Investments is a people-focused investment management company with over 56 years of experience in U.S. residential real estate, managing approximately $27 billion in real estate assets.
CHALLENGES
Engaging New Hires with Benefits Information
Before Airbo, educating new hires about benefits at Berkshire was a challenge. Traditional methods, such as distributing two-sided paper summaries, did little to capture or retain the attention of new employees. It also failed to address the needs of a considerable Spanish-speaking workforce, and didn’t provide the data Berkshire needed to improve benefits engagement.
Benefits can be boring... but [Airbo] makes it fun and engaging.
Solution
Interactive and Inclusive Onboarding with Airbo
Airbo was introduced to revitalize the new hire benefits education process. The benefits engagement platform allowed for fun, interactive learning, and the auto-translate function catered to the needs of Berkshire’s multilingual workforce. In addition to improving the onboarding experience for employees, the platform also empowered Berkshire’s benefits team with valuable data on benefits awareness and understanding.
RESULTS
Improved Understanding and Engagement
Since implementing Airbo’s new hire onboarding campaign, 100% of participants have reported that their understanding of benefits has improved. The introduction of auto-translation has also made the onboarding experience more inclusive, particularly for the Spanish-speaking employees.
Following a recent acquisition, Airbo played a crucial role in ensuring the smooth transition of 150 new employees who joined the company overnight, receiving "absolute rave reviews.” Finally, insights from Airbo’s feedback functionality, such as a lack of awareness about specific benefits, have helped refine their communication strategy to better meet employee needs.
Airbo gives us such invaluable data to be able to come back and make our programs better. You can't get that from a piece of paper or an electronic guide. This is data that we can use.
WHAT’S NEXT
Focus on Benefits Engagement
Looking forward, Berkshire plans to use Airbo’s capabilities to hone in on specific topics that need more awareness, like access to pet insurance. They are also launching a monthly wellness campaign, which will provide ongoing education about wellness programs and promote benefits engagement.
I think the Airbo product is phenomenal. I think it's a great tool and resource for us, and I look forward to the future and how we can continue to evolve and work with Airbo.
