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Engaging a Diverse Workforce

Case Studies |

Fujifilm

Fujifilm is a decentralized and diverse company.

It employs 5,000 employees across more than 60 locations. Its employees represent a socio-economic cross-section of America, from remote sales people to hourly manufacturing employees.

Fujifilm uses Airbo to drive year-round engagement in Benefits and Wellness Programs. With 86% of employees participating, Airbo helped Fujifilm decrease health care trend to 0% and increase Health Risk Assessment participation rates by 217%.

“We were doing everything we should have been doing,” Carolyn said. Fujifilm had a wellness program as well as lots of well-designed communications and incentives in place. Even so, employees were ignoring the newsletters and posters that were the entryway into the programs that Fujifilm invested in."

Carolyn Gordon, Director of Benefits at Fujifilm, was looking for new ways to engage.

With a geographically dispersed, multigenerational workforce she was struggling to communicate the company’s benefits and wellness programs.

She found herself facing some big challenges, including low participation in Health Risk Assessments (HRAs) and the Incentive Rewards Program.

We were doing everything we should have been doing. Left quote Right quote
Carolyn Gordon
Director of Benefits

In search of increased engagement and more helpful data, Carolyn discovered Airbo.

She decided to try a pilot at one location, a plant outside of Boston with an enthusiastic local HR manager. Carolyn believed that “if Julie can’t get people to do something, it can’t be done.”

As soon as Carolyn and her team rolled out the Airbo pilot, she noticed a dramatic difference. Nearly 70% of the employees at the plant joined. "We’ve never had that type of success before,' Carolyn said. 'We’re usually happy with 30%"

70% of the employees at the plant joined... We’re usually happy with 30% engagement. Left quote Right quote
Carolyn Gordon
Director of Benefits

Within the first year, Health Assessment completion rates increased from 17% to 54%.

After rolling out to the entire employee population, incentive reward program participation jumped, and health care trend decreased from 12% in 2011 to 0% in 2012. By 2017, 86% of eligible Fujifilm employees had joined Airbo. “We interacted with people in an entirely different way, and they appreciated it,” Carolyn said.

We interacted with people in an entirely different way, and they appreciated it. Left quote Right quote
Carolyn Gordon
Director of Benefits

Employee response continues to be overwhelmingly positive.

A Fujifilm survey found that 96% of employees said that Airbo gave them a greater appreciation for their retirement and financial planning benefits, and 93% said they like to learn about their benefits through Airbo. “It’s a great incentive to motivate employees,” one employee commented. “I feel like Fujifilm really cares about us.”

It’s a great incentive to motivate employees, I feel like Fujifilm really cares about us. Left quote Right quote
Fujifilm Employee

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