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Capturing the Attention of Employees

Case Studies |

American Speech-Language-Hearing Association

The American Speech-Language-Hearing Association

The American Speech-Language-Hearing Association (ASHA) is a nonprofit scientific and professional association in Maryland with over 280 diverse employees. In 2015, ASHA was recognized as one of Greater Washington’s "Great Places to Work" by Washingtonian Magazine and the Washington Post.

ASHA started using Airbo to motivate employees to share job openings on social networks. Today, ASHA uses Airbo to support a variety of HR activities like introducing new hires, sharing organizational performance, and other news and announcements.

Finding New Ways to Capture Attention

Janet McNichol, ASHA’s Director of Human Resources, needed to find new ways to capture employees’ attention. Communications were already being posted to ASHA’s intranet, Facebook, and blog, as well as being sent in weekly emails.

Even with such broad distribution, Janet still felt like something was missing. “I wanted to get people the information they needed to do their jobs, make good decisions, and feel good about being a member of the ASHA staff,” Janet said. Her challenge was to find a way to do this effectively, and within her budget.

I wanted to get people the information they needed to do their jobs, make good decisions, and feel good about being a member of the ASHA staff. Left quote Right quote
Janet McNichol
Director of Human Resources

Getting Employees to Share Job Postings

She believed that a social recruiting system that incorporates new technologies, such as mobile access and gamification, would be a good way to drive engagement. However, she quickly realized that social recruiting systems were too expensive.

While searching for a better solution, Janet found Airbo. She felt that she could accomplish her original social recruiting goals, and support many other priorities, all within her limited recruiting budget.

Fast Effective Results

Using Airbo’s analytics functions, she was able to see that in the first 8 weeks, 13 jobs were shared 289 times, reaching more than 10,000 potential recruits. “People thought we were going through a big growth spurt, when in fact these jobs were posted for months,” said Janet.

Now, Janet regularly sends out Tiles on a variety of topics, from introducing new hires, to driving consumerism in ASHA’s self-insured health plans. Every few months, she rewards employee participation by giving out a prize like a Kindle Paperwhite.

People thought we were going through a big growth spurt, when in fact these jobs were posted for months. Left quote Right quote
Janet McNichol
Director of Human Resources

Award Winning Innovation

In September of 2015, ASHA was recognized as an adopter of innovative communication strategies by Employee Benefit News. As EBN puts it “In a world of constant distraction, the barrage of emails and ever increasing social media chatter, employers are finding it harder than ever to connect with employees. But one thing is clear When it comes to benefits, historical means of communication no longer cut it.”

When it comes to benefits, historical means of communication no longer cut it. Left quote Right quote
Employee Benefit News

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